VB INSIGHT: Right time, right place, and right content has long been considered the silver bullet for digital marketers. But reality bites. The fact is, upwards of 97 percent of your web audience is anonymous. That means most marketers are effectively providing a colossal portion of their potential customers with impersonal, irrelevant experiences. That tide is rapidly shifting for smart marketers armed with […]
New VB Insight research shows web personalization is not just for Amazon
Venture Beat - 23 Sep 2015 22:19
VB INSIGHT: Right time, right place, and right content has long been considered the silver bullet for digital marketers. But reality bites. The fact is, upwards of 97 percent of your web audience is anonymous. That means most marketers are effectively providing a colossal portion of their potential customers with impersonal, irrelevant experiences. That tide is rapidly shifting for smart marketers armed with […]
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